I build digital campaigns, content and brand experiences that turn complex missions into stories people understand, remember and act on.
Campaign strategy, fundraising communications, social content, brand storytelling and visual creative across nonprofit, cultural and mission-driven work.
Integrated digital storytelling and fundraising communications designed to connect families, survivors, supporters and donors with the mission behind the work.
Creative systems and promotional content that make complex event information clear, consistent and emotionally resonant.
Human-centered profiles and fundraising content that give supporters a clear reason to care, share and participate.
My background in professional photography and arts education shapes how I approach marketing: observe closely, find the human story and build the creative around what matters.
Audience, mission, business goal and the action we need people to take.
Turn the objective into a focused message, channel plan and creative direction.
Create the content system across social, email, web, campaigns and visual assets.
Use performance, feedback and real audience behavior to improve the next iteration.
My path into digital marketing began with photography and visual storytelling, expanded through arts education and entrepreneurship, and evolved into strategic marketing for mission-driven organizations.
That mix gives me a broad view of the work. I can think about the campaign, write the story, shape the creative, understand the audience and keep the final execution connected to the larger goal.
I’m open to conversations about digital marketing, content strategy, storytelling and creative leadership.